Addic stands for Affordable Luxury. Make no mistake, it is classy, it is charming ad it will cement your undisuted spot in the limelight. The mark of Royalty collection clear sends out a message: Move Over, the Royalty's here! Grab this stunning watch to join the elite club at a stunningly low price right now! Super cute & Ultra Comfortable its soft strap and lovable dial will make you the envy of your friends-Guaranteed!